A point of
purchase is the most effective way to collect the money from the people
against the purchasing they have made from the store. Most of the shoppers
usually do impulse buys when they feel that product is being offered at an unbelievable price. In fact, the point of
purchase acts more like a “give it a try before you shop” counter and this type
of arrangement attract more shoppers as
compared to any usual display stuffed with the items. A customer is always
curious to know about the detail of the product which they wanted to purchase.
Mobile phone shops are the best example of impulse buys. There
is a range of mobile phones available in
the market of leading brands with different features and customers are buying
without knowing the features each phone has and the way to use that features.
But, in retail shops of mobile phones, dummy phones are provided from the side of the manufacturer to give an idea to the customer about phone looks, size, and weight. By seeing the dummy phones
available in the retail shop, a customer can easily know whether it is the same
phone which he was looking for without feeling any pressure to buy the phone. In
those shops, moving out is also the option if you don’t like the product range.
Yes, it is important to mention that the point of sale may
differ according to the business requirement. Based on offered product, every
business needs a unique point of purchase.
The expensive product like jewelry needs a different
point of purchase for the obvious reasons just to maintain the safety point of
view. This is the main reason why jewelry is always kept in a case. By
displaying the item while keeping inside the case, the customer gets enough time to think whether it is useful to buy or
not.
By displaying the items for impulse purchasing at
pos cash
register ensures that business can get additional sales with useful
and day-to-day items such as t-shirts, chocolates, socks, beverages and so on that
are offered with attractive discounts.
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